رضایت و نگرش دامداران گاوداری‌های صنعتی در خصوص واکسن‌های بروسلوز، شاربن و تب برفکی تولید موسسه رازی (سال‌های94-93)

نوع مقاله: مقاله کامل

نویسندگان

موسسه تحقیقات واکسن و سرم‌سازی رازی، سازمان تحقیقات، آموزش و ترویج کشاورزی

چکیده

موسسه رازی یکی از بزرگترین و قدیمی ترین تولیدکنندگان واکسن‌های دامپزشکی بوده و نقش عظیمی در تأمین بهداشت و سلامت دارد. در راستای بحث مشتری مداری و ارایه‌ی محصولات با کیفیت و استقرار نظام استاندارد ایزو، مطالعه‌ی مقطعی حاضر با هدف تعیین سطح رضایت و نگرش دامداران درباره ی واکسن‌های بروسلوز، شاربن و تب برفکی در سطح 5 استان، تهران، البرز، آذربایجان شرقی، اصفهان و خراسان رضوی صورت گرفت. روش جمع‌آوری داده‌ها پرسشنامه‌های محقق ساخته بود. روایی محتوای پرسشنامه توسط متخصصین امر و پایایی درونی آن در طی یک مطالعه‌ی آزمایشی بوسیله اندازه گیری آلفای کرونباخ ، تایید شد. رضایت و نگرش بشکل متغیرهای کمی وکیفی - رتبه‌ای ارزیابی شد. رضایت به شکل کلی و در حیطه‌های اثربخشی، بی ضرری و دسترسی ارزیابی شد. روش انتخاب دامداران، نمونه‌گیری در دسترس از دامداران شاغل در گاوداری‌های صنعتی بالای 100 راس دام بود. 428 دامدار از همین تعداد گاوداری وارد مطالعه شدند. میانگین سطح رضایت کلی دامداران 11.2±80.6 وسطح رضایتمندی از حیطه‌ی دسترسی به واکسن از سایر حیطه‌ها بالاتر بود. 86 درصد از دامداران شرکت کننده سطح رضایت مطلوبی از حوزه‌ی دسترسی به واکسن داشتند. 94 درصد از شرکت کنندگان در مطالعه دارای نگرش کلی مثبت در زمینه‌ی واکسیناسیون دام داشتند. سطح رضایت‌مندی و نگرش دامداران در حوزه‌ی بی‌ضرری واکسن‌های دامی مورد مطالعه کمتر از سایر حیطه‌ها بود.

کلیدواژه‌ها


عنوان مقاله [English]

Satisfaction and Attitude of the Industrial cattle ranchers towards Brucellosis , Anthrax and FMD Vaccines of Razi Institute 2004-2005

نویسندگان [English]

  • L., Mokhber Alsafa
  • S. Forghani
  • S., Haghighi
  • M.R. Afgham Nia
Faculty Member of Razi Vaccine and Serum Research Institute, Agricultural Research, Education and Extension Organisation (AREEO), Tehran, Iran.
چکیده [English]

Razi vaccine and serum research Institute is known as the oldest and biggest manufacturer of the livestock vaccines. This Institute has an important role in general hygiene and public health. In the ground of customer satisfaction, offering of high quality products and establishment of ISO system in Razi Institute, we accomplished farmer´s satisfaction and their attitude about RAZI Brucellosis , Anthrax and FMD Vaccines in five provinces : Tehran, Alborz, East Azarbaijan , Esfehan and Khorasan Razavi. Data collection was done with researcher – made questionnaire .Content validity was confirmed by specialists and internal reliability of the questionnaire was determined by Alfa coronbagh coefficient in a pilot study. Satisfaction and attitude were evaluated in two forms of quantitative and ordinal qualitative variables. Satisfaction was evaluated ineffectiveness, safety and acceptability items. Farmers were selected in the form of available sampling from industrial cattle with more than 100 cows. 428 farmers were enrolled. Farmers´ mean satisfaction level was 80.6± 11.2 and satisfaction level about availability of the vaccine was higher than the other area, so that 86% of participating ranchers had desirable satisfaction level of access fields. 94% of participants had total positive attitude regarding to the livestock vaccination. Attitude and Satisfaction level of farmers about safety of these studied livestock vaccines was less than the other fields.

کلیدواژه‌ها [English]

  • customer satisfaction
  • livestock vaccines
  • Razi Institute
  • Attitude
  • Farmer

1 - Baker, M.J. 1991. Research for Marketing. Macmillan education Ltd, London.
2 - Cresswell, E. Brennan, M. L. Barkema, H. W and W, Wapenaar. 2014. A questionnaire-based survey on the uptake and use of cattle vaccines in the UK .Veterinary Record Open 1(1) .Available online http://vetrecordopen.bmj.com/ content/1/1/e000042.Accessed 24 August 2016.
3- Dadkhah,M.R . 2009. Customer Oriented. Concepts and Principles. Shahrashoob, Tehran. (In Persian).
4- Elbers, A.R. .de Koeijer, A.A. .Scolamacchia , F and P.A, van Rijn .2010 . Questionnaire survey about the motives of commercial livestock farmers and hobby holders to vaccinate their animals against Bluetongue virus serotype 8 in 2008–2009 in the Netherlands. Vaccine .28(13):2473-2481
5- Hajizadeh,A.2012. A Guide to Vaccine and Vaccination in Livestock. Razi Vaccines & Serum Research Institute , Karaj.Iran. (In Persian)
6- Haghighinasab, M and B, Abedin. 2008. Customer Satisfaction Measurement: Through Multi-Criteria Analysis Model (MUSA).Journal of Marketing Management. 3(4) :85-102. (In Persian).
7- Hosseini –Hashemzade, D. 2009. Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction. Quarterly Journal Business Management .1(2): 63-82 .(In Persian ).
8- Hill ,N. Self, B and G, Roche.2002. Customer Satisfaction Measurement for ISO 9000:2000. Butterworth-Heinemann Elsevier Ltd, Oxford, United Kingdom.
9- ISPA . 2006 .Marketing Research of Razi Birds Vaccines. Management report. Razi Vaccines & Serum Research Institute, Karaj, Iran. (In Persian).
10- Izadi, S. Selahi, E and M.M, Gharehbaghi.2008. Evaluation of student satisfaction according to EFQM model customer oriented criteria ( Case study of Mazandaran University). Iranian Higher Education ,quarterly journal .1 (3): 19-53(In Persian ).
11- Jemberu , Wudu. T. Mourits, M. C. M and H, Hogeveen. 2015. Farmers’ Intentions to Implement Foot and Mouth Disease Control Measures in Ethiopia.PLOS ONE . SEPTEMBER 16: (1-15).
12- Kavoosi ,M.R and A ,Saghai. 2005. Customer Satisfaction Measurement Models. Sabzan, Tehran. (In Persian)
13- kouzechian, H. Goharrostami, H. R and M, Ehsani.2009. A Survey and Comparison of Customers’ Satisfaction of Private and Public Health Clubs for Men in Tehran. Journal of Sport Management . 1(1): 37-49. (In Persian).
14- Mokhberalsafa,L. TalebShoshtari,A.H. Forghani,S. Zamani, GH. Zahraee,M and T, kheirkhah.2011.In: Proceeding of National congress on lifestyle & Health .School of Health, Yasuj University of Medical Science,Iran . P:35 (In Persian ).
15- Mokhberalsafa ,L . Forghani ,S. Shoshtari, A. Zahraee ,M. Zamani, GH and T, kheirkhah .2011. Attitude of Iranian mothers toward vaccination and Immunization programs.In: Proceeding of The first International & 4th National Congress on Health Education &Promotion . Tbriz Iran. p :230
16- Oluwole, OE . Emikpe , BO AND BO, Olugas.2012. Attitude of Poultry farmer’s vaccination against Newcastle disease and avian influenza in Ibadan, Nigeria. Sokot Journal of Veterinary Sciences
10(1) :5-1
17- Oppenheim, A. 2001. Questionnaire Design, Interviewing and Attitude Measurement continuum , London and New York.
18- Peters, A R. G Domingue, G. Olorunshola, I D.Thevasagayam, S J. Musumba, B and J M, Wekundah .2012. .A survey of rural farming practice in two provinces of Kenya. 2. Livestock disease recognition, prevention and treatment. Livestock Research for Rural Development . 24 (5) .
Available online http://www.lrrd.org/lrrd24/5/cont2405.htm. Accessed 24 August 2016.
19- Radostits, OM. Gay, CC. Hinchcliff ,KW and PD , Constable .2007. Veterinary Medicine — A Textbook of the Diseases of Cattle, Horses, Sheep, Pigs and Goats. Saunders, USA.
20-Venooss,,D..Ebrahimi, A.H and A, Roosta. Marketing Research (An Applied Approach) . 2007.Study and Codification of Humanities books (Samt) .Tehran. Iran
21- Zaribaf, ,M and F ,Roushani barab.2008 .The design of a model for measuring customer satisfaction and Its implementation in the rubber industry Scientific .Journal of Industrial Strategic Management.5(12).p-p :47-62. (In Persian).